Google Feb search share down globally
March 28, 2008
Google’s share of the global Web search market dipped in February from January, even as its U.S. share rose, Internet financial analysts said on Wednesday, citing market research data.
The abstracts from comScore showed Google’s ascendancy of the common bazaar for Web chase dipping to 62.8 percent in February from 63.1 percent the ages before, according to an analyst, who beneath to be named.
Analysts appearance the account comScore chase bazaar abstracts as an indicator on advance trends in Web search. Several contempo account letters accept sparked agitation on Wall Street over whether the bazaar is maturing, alike admitting year-to-year advance ante abide high.
The aggregate of U.S. searches done through Google alone to 5.86 billion from 6.14 billion in February, and the common aggregate of searches additionally declined, comScore said on Wednesday.
“We are continuing to see deceleration in advance in Web search,” said Jefferies & Co analyst Youssef Squali. “Google’s month-over-month 5 percent abatement is a little surprising, but all of the above Web chase names were down.”
The bead was partly due to February actuality two canicule beneath than January, a comScore agent said. However, several analysts said it may additionally reflect a crumbling market. By contrast, searches rose 9 percent in January over December.
Amid a abrupt abatement in the broader market, Google shares bankrupt off US$7.16, or 1.6 percent, to US$432, while Yahoo Inc fell 59 cents, or 2.1 percent to US$27.07. The Nasdaq Composite basis slid 2.6 percent.
Investors choose comScore’s account chase abstracts for clues to advance trends in Google’s amount business of online announcement angry to such Web searches, and to watch if any rivals apathetic the Google juggernaut. ComScore appear arbitrary abstracts on U.S. chase bazaar trends, but common abstracts is alone accessible to paid subscribers.
With chase statistics acceptable added capricious ages to month, investors accept amorphous to focus on how able-bodied Google is converting Web searches into ad viewership.
Data on advance in “paid clicks,” or the cardinal of Web chase ads beheld in February, are accepted to be appear by comScore to audience after this anniversary or aboriginal abutting week.
According to comScore data, Google’s U.S. allotment amid the top bristles Web chase providers grew to 59.2 percent in February from 58.5 percent in January. Yahoo Inc’s U.S. allotment biconcave to 21.6 percent from 22.2 percent.
Microsoft Corp, rated No. 3 in U.S. Web search, slipped to a 9.6 percent allotment in February from 9.8 percent in January. No. 4 AOL, a assemblage of Time Warner Inc, and No. 5 Ask.com, a assemblage of IAC InterActiveCorp, captivated abiding at 4.9 percent each.
Citigroup analyst Mark Mahaney, in a analysis note, abhorrent Google’s decelerating advance in contempo months on the crumbling computer-based Web chase market.
“Google’s U.S. concern advance of 26 percent apparent a deceleration against 37 percent advance in January and 40 percent advance in Q4,” Mahaney said.
ComScore, which advance online audiences in 20 above Internet markets about the world, estimated Web surfers performed 66 billion searches all-embracing in December, 71.9 billion in January and 67.4 billion in February.
Google’s 62.8 percent bazaar allotment of the common bazaar compared with 58.5 percent in February 2007, according to a account of comScore abstracts by the anonymous analyst. Similarly, Yahoo’s all-around allotment alone to 11.9 percent from 12.2 percent in February from January.
Chinese Internet chase baton Baidu.com Inc slipped to 4.5 percent in February globally from 4.6 percent in January, while Microsoft’s allotment was abiding at 3.1 percent, the analyst said, citation comScore data.











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