UK firm Pixsta takes on Google

UK-based advertising platform Pixsta has launched with the bold claim that it can challenge Google’s dominance of the web search market..

Pixsta claims to accredit abounding image-to-image chase based on contextual angel retrieval techniques.

This is one footfall up from the text-to-text or text-to-image capabilities of chase engines currently in boundless use, according to the company.

Pixsta has additionally developed a revenue-generating announcement arrangement for the online appearance retail market.

The close claims to accept alive deployments in abode with media ally including Handbag.com, Elle UK, the News of The World’s Fabulous magazine, Monsoon, Oasis and Dorothy Perkins.

Pixsta explained that its “advertising ecosystem” is agnate to Google’s AdWords, but is based wholly on images rather than text.

Users are able to bang on an angel of an account of clothing, shoes or jewellery, for example, to acknowledgment added images of items that are agnate in colour, appearance or texture.

Customer accretion costs for the advertiser are lowered, according to Pixsta, which is claiming lead-to-customer success ante in balance of six per cent.

The amount of a Pixsta AdImage bang is accordingly appreciably college than an AdWords click, the close said.

Pixsta additionally said that its AdImage belvedere is abundantly adult to accredit its use in facial acceptance applications, or as a standalone angel chase engine.